SBC Summit 2026 to Return to Lisbon with a Reimagined Six-Stage Conference Agenda

(AsiaGameHub) –   SBC Summit will return to Lisbon from 29 September to 1 October, featuring a six-stage conference agenda that delivers a comprehensive, 360-degree perspective on the global iGaming industry.

The 2026 program has been crafted to mirror the multifaceted nature of the industry. Each stage addresses a distinct force shaping the market, with dedicated discussions on Global & Emerging Markets, Technology & Innovation, the Payment Expert Summit, the Affiliate Leaders Summit, and Regulation & Compliance.

As progress across these domains becomes more interwoven, the agenda is structured to offer clarity, enabling attendees to understand how key sectors intersect, develop, and influence best practices within the worldwide iGaming ecosystem.

Aidan Brain, VP of Conference Production at SBC, commented: “Achieving success in today’s environment hinges on mastering multiple critical factors simultaneously—from expanding into new markets and enhancing products to navigating regulatory landscapes.

“This agenda reflects that complexity, with each stage designed to empower delegates to make smarter decisions in areas that directly drive growth.”

The Conference Stages

The Global & Emerging Markets stage will guide delegates in identifying emerging opportunities and strategies to capitalize on them. Over three days, it challenges conventional views of mature markets while presenting a deeper analysis of developing regions. Sessions will examine how evolving regulations and changing player behaviors are opening new prospects for companies entering or expanding in these territories.

• Day One: Emerging Markets – Africa, Eastern Europe & Central Asia, and the Middle East
• Day Two: Western Europe – The UK, Italy, the Netherlands, and Scandinavia
• Day Three: Latin America – Brazil, Peru, Mexico, and broader regional trends

The Technology & Innovation stage will explore how technology is transforming gaming enterprises, from platforms enabling next-generation player engagement to systems supporting backend performance. Sessions will address how operators can enhance user experiences, strengthen infrastructure, and leverage technology to gain competitive advantages.

Each day focuses on a specific facet of technological advancement: Sports Betting Innovation, iGaming Product & Design, and Marketing & Customer Experience, highlighting pivotal areas where tech can elevate products and attract customers.

The Payment Expert Summit stage will analyze how payments have evolved from an internal function to a decisive factor in customer choice. Attendees will learn to construct payment infrastructures that are fast, secure, and aligned with increasingly rigorous regulatory standards. Daily tracks will cover Fintech, Anti-Money Laundering (AML) & Compliance, and Crypto & Blockchain.

The Regulation & Compliance stage will investigate how global policy shifts are reshaping the industry. Centered on Global Regulations, Player Protection, and Compliance Technology, the agenda will outline strategies for managing heightened regulatory oversight while building sustainable, compliant operations across both established and emerging markets.

The Affiliate Leaders Summit stage—co-hosted as part of the standalone Affiliate Leaders Summit alongside SBC Summit—will examine how affiliate brands are transitioning beyond their traditional role as traffic generators to become full-fledged media enterprises. Over three days, sessions will tackle tightening regulations, evolving acquisition models, and multi-channel marketing strategies across social platforms. The curriculum progresses from Omnichannel Marketing Tech to the Future of Affiliate Strategy and AdTech & Analytics Innovation, equipping affiliates and other attendees with the strategic insights needed to compete effectively throughout modern business growth. Admission to the Affiliate Leaders Summit requires a separate ticket.

In addition to the five thematic conference stages, the Super Stage at the MEO Arena will make a return, hosting keynote presentations featuring some of the industry’s most influential figures, along with high-profile speakers from outside the sector. Last year’s roster included Gary Vaynerchuk, Randi Zuckerberg, and Oleksandr Usyk.

The 2026 event will also introduce additional educational formats for attendees seeking targeted, practical learning experiences. SBC’s Tech Academies will delve into core disciplines such as Artificial Intelligence (AI), Web3, marketing, and gamification. These will be complemented by workshops and newly announced formats. Access to these sessions is available via specialized ticket upgrades. Further details can be found here.

SBC Summit unites professionals from around the world to chart the future of the gaming industry. Through its expansive exhibition hall, multi-track conference agenda, and extensive networking programming, the event offers a complete platform for knowledge sharing, relationship building, and commercial collaboration.

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Affiliates, regulators, and operator C-level executives and other budget holders are eligible to apply for a complimentary VIP Pass, granting full access to SBC Summit—including all conference sessions, the exhibition floor, and networking events. Other operator staff may also qualify for free admission under a Business Pass, with upgrade options available.

For all other participants, a variety of ticket types is offered, tailored to different objectives. Ticket tiers range from expo-only access to comprehensive VIP packages, with premium passes providing entry to every conference stage, exclusive networking programs, evening receptions, and enhanced on-site amenities. Attendees can further benefit from the SBC Connect app to schedule meetings, connect with peers, and access post-event content on demand. Explore all ticket options and reserve your spot at SBC Summit through the official website.