LCKY expands into Danish market with RoyalCasino acquisition

(AsiaGameHub) –   LCKY Group has taken a significant step to bolster its position as a competitive player in Europe’s regulated online gambling sector by reaching “definitive terms” for the acquisition of RoyalCasino, a Denmark-focused operator.

The deal enables LCKY to expand into one of Europe’s most established and stable regulated gaming markets, gaining access to a portfolio of locally tailored Danish online casino brands, including KapowCasino and ValhallaCasino.

Established in 2016, RoyalCasino has built a strong presence in Denmark’s online casino landscape, earning a reputation for steady and profitable growth within a highly competitive regulatory framework.

LCKY views this acquisition as a strategic move that closely aligns with its long-term commitment to operating in regulated and sustainable revenue markets.

Financial projections from dealmakers indicate that the addition of RoyalCasino is expected to increase group revenues by 18% to 20%, while EBITDA is forecast to rise by 29% to 31%.

The acquisition also supports LCKY’s broader multi-brand strategy. By integrating RoyalCasino’s well-known local brands into its platform, these brands will benefit from new proprietary enhancements developed by LCKY’s development team.

Richard Brown, CEO of LCKY Group, described the acquisition as both strategically sound and financially advantageous for the company’s long-term goals.

“This is a highly strategic and financially compelling acquisition for LCKY Group,” Brown said. “RoyalCasino brings both strong market presence and high-quality earnings in Denmark—a market that aligns closely with our focus on regulated, sustainable growth.”

“The transaction enhances our scale, strengthens our competitive position, and provides clear opportunities to drive synergies and long-term value creation. We look forward to working closely with the RoyalCasino team to realise these opportunities.”

Denmark has increasingly emerged as a benchmark jurisdiction for industry operators due to its high channelisation rates, mature consumer base, and stable licensing environment.

LCKY will enter the Danish market as the Folketinget (Parliament) finalises the terms of a new advertising bill that includes specific requirements for gambling advertising and marketing, with measures aimed at promoting safer gambling practices.

Per Petersen, CEO of RoyalCasino, emphasized the advantages of combining local Danish market expertise with LCKY’s international infrastructure and operational scale.

“RoyalCasino is one of the largest online casino operators in Denmark, a market known for being both well-regulated and high-value,” Petersen said. “Our industry is marked by intense innovation and competition, and we see the synergy between RoyalCasino’s local expertise and LCKY’s international scale and iGaming experience as a powerful foundation for mutual success.”

The transaction remains subject to customary regulatory approvals and is expected to close during the second half of 2026. Partis served as the principal M&A advisor to RoyalCasino on the transaction.