Greentube Acquires Kingsbet CZ for Czech Expansion

(AsiaGameHub) –   Greentube has further advanced its European expansion by acquiring Kingsbet CZ in the Czech Republic.

Pending regulatory approvals, the developer will assume full ownership of the online sportsbook and casino operator, marking its entry into the Czech Republic’s B2C gaming sector.

David Vaněk, CEO of Kingsbet, stated: “We are enthusiastic about joining the Greentube group. This collaboration provides us with opportunities for growth and investment, as well as access to cutting-edge technology and globally recognized game studios. It will enable us to enhance the player experience and continue expanding within the Czech market.”

Following the acquisition, Greentube aims to leverage Kingsbet’s expertise to grow in a market valued at over €2.7 billion.

Kingsbet was established in 2023 and commenced operations in the Czech Republic one year later. It became one of the initial operators to obtain approval under the country’s revised regulatory framework in 2024.

Still in its early stages, the brand is striving to compete with more established names such as Tipsort, Fortuna, and Sazka.

Through this acquisition, Greentube also intends to strengthen its existing B2B presence in the Czech Republic, where it has supplied games to Kingsbet for several years.

Ronald van den Brink, CCO of Greentube, remarked: “Entering the Czech market aligns with our long-term growth strategy. The Czech Republic ranks among Europe’s most progressive and strictly regulated gaming markets. By partnering with Kingsbet, we gain a skilled local team that will support our continued expansion.”

This marks another move by Greentube into the B2C sector.

In the UK, Greentube operates the Admiral Casino brand, while it also owns StarGames in Germany. Meanwhile, Novomatic—the parent company of Greentube—has extensive experience managing both online and retail-based gaming operators.