Introducing the Cryptocurrency Expert Advising Fortune 500 Companies

(SeaPRwire) –   Good morning. While 500 major corporations are currently testing blockchain technology, many chief financial officers remain wary of committing actual capital to on-chain transactions.

This subject was a focal point in my discussion with Betsabe Botaitis, the newly appointed CFO of P2P.org, a firm that assists large-scale institutions in generating yields from their crypto holdings.

P2P supplies the essential backend technology—including security protocols and server infrastructure—that enables institutions to collect rewards from digital assets like Solana and Ethereum. Rather than requiring companies to manage these complex systems internally, P2P provides a managed service. Established in 2018, the firm currently supports over 40 blockchain networks and partners with digital wallets, banks, custodians, and exchanges.

Botaitis characterizes the company’s service as “full-stack yield infrastructure.” This approach allows institutions to generate returns across a diverse range of digital assets while simultaneously providing the necessary framework for compliance, reporting, and risk management.

She notes that while P2P began by offering foundational infrastructure, it is now scaling to provide more comprehensive solutions for institutional clients.

A CFO bridging Wall Street and Web3

Botaitis possesses a background that blends traditional finance with crypto expertise. Her career began in retail banking, followed by leadership positions at LendingClub and Citigroup. She later transitioned into the blockchain sector, where she co-founded a company and served as its CFO.

Most recently, she held the roles of treasurer and CFO at Hedera, an enterprise-focused blockchain network. During her tenure, she oversaw significant digital asset management and budgets, spearheaded the firm’s inaugural financial audit, and established systems to align with institutional and regulatory requirements.

Recent data indicates that an increasing number of 500 companies are investigating blockchain projects. However, Botaitis notes that in her dialogues with other CFOs, many remain hesitant to deploy capital on-chain.

“The infrastructure is ready,” she remarked. “The real question is whether your firm is cultivating the internal expertise and partnerships necessary to act when your board gives the green light. Organizations doing that groundwork today are already ahead of the curve.”

According to Botaitis, CFOs seek the same qualities in a crypto partner as they do in any other vendor: operational excellence, proven reliability, and systems that integrate seamlessly with existing risk management protocols.

Regulatory uncertainty remains a primary concern, which P2P’s operational structure is designed to mitigate, she explained.

“As CFO, my priority is ensuring our financial governance adheres to the rigorous standards that institutional clients demand from any counterparty included in a risk assessment,” she added.

She positions the company not as a speculative crypto venture, but as a dependable infrastructure provider that meets the standard due diligence requirements of a traditional business partner.

CEO Alex Esin stated that her expertise will be instrumental in the company’s expansion and its efforts to engage with large institutions. Botaitis identified Latin America and the United States as key regions for future growth.

Beyond her corporate responsibilities, she is a recognized figure in the industry, having served as an ambassador for the Most Powerful Women Summit and being named to CoinDesk’s list of the Top 50 Women in Web3 and AI.

For CFOs who remain skeptical of blockchain, her appointment serves as a clear message: the individuals developing crypto infrastructure are increasingly drawn from the same traditional financial backgrounds that these executives already trust.

Have a good weekend.

Sheryl Estrada
sheryl.estrada@.com