Tokyo Lifestyle Enters Strategic Investment Partnership to Expedite Growth in Hong Kong and Australia

Tokyo, Japan, Dec. 01, 2025 – Tokyo Lifestyle Co., Ltd. (“Tokyo Lifestyle” or the “Company”) (Nasdaq: TKLF), a prominent retailer and wholesaler of Japanese beauty and health products, sundry goods, luxury items, electronic devices, collectible cards, trendy toys, and other merchandise across Hong Kong, Japan, North America, Thailand, Vietnam, and the United Kingdom, today announced that its Hong Kong subsidiary, Tokyo Lifestyle Limited (“TKLF HK”), formalized an investment and operational target agreement on November 18, 2025 (the “Agreement”). This partnership, established with a private investor based in Hong Kong (the “Investor”), is aimed at expanding and enhancing the Company’s directly-operated store network in both Hong Kong and Australia.

This collaboration is anticipated to bolster Tokyo Lifestyle’s strategic presence in Hong Kong and Australia, accelerate the establishment of new directly managed stores, and elevate the Company’s regional operational capabilities.

Under the provisions of the Agreement, the Investor will commit HKD 10 million (approximately US$1.28 million), designated as the “Initial Investment,” by December 31, 2025. This capital is intended to finance the expansion and ongoing operations of TKLF HK’s physical retail outlets in Hong Kong and Australia. The investment will primarily be allocated to covering costs such as store leasing, interior fit-outs, inventory procurement, staffing, marketing efforts, and other associated operating expenses. The Investor will be responsible for overseeing strategic planning, site selection, store construction, team recruitment, fund oversight, and providing periodic reports to the board.

In consideration for the Initial Investment, TKLF HK has agreed to appoint the Investor as a director of TKLF HK for a two-year tenure, commencing on the Agreement’s effective date. Furthermore, the Investor has expressed willingness to consider providing additional funding should the Company require further investment after the Initial Investment has been utilized, with the specific amount and timing to be determined through mutual negotiation.

The Agreement outlines an operational objective to open a minimum of 15 directly operated stores across Hong Kong and Australia within a two-year period. Should this target not be met due to circumstances beyond control (force majeure) or significant business adjustments, the parties will engage in discussions to agree upon an appropriate extension or modification.

Mr. Mei Kanayama, Principal Executive Officer of Tokyo Lifestyle, remarked: “We are thrilled to welcome this strategic partner as we continue to reinforce our footprint in Hong Kong and Australia, two pivotal markets within our global growth strategy. With a long-term vision guiding us, we are pleased to bring in an additional partner to strengthen our regional presence and expedite future expansion. This collaboration also serves as a crucial complement to our broader global expansion blueprint, particularly by diversifying our cooperation models and optimizing resource allocation to support growth beyond Asian markets. Looking ahead, we intend to employ various approaches to further accelerate our business expansion and market presence in Europe and the United States, which remain key pillars of our worldwide strategy. We believe this collaboration marks a significant milestone in our internationalization efforts, enhancing market penetration and brand influence while laying a solid foundation for future revenue growth.”

About Tokyo Lifestyle Co., Ltd.

Headquartered in Tokyo, Japan, Tokyo Lifestyle Co., Ltd. (formerly known as Yoshitsu Co., Ltd) functions as a retailer and wholesaler specializing in Japanese beauty and health products, sundry items, luxury goods, electronic products, collectible cards, trendy toys, and other merchandise. Its operations extend across Hong Kong, Japan, North America, Thailand, Vietnam, and the United Kingdom. The Company offers a diverse range of products, including beauty products (such as cosmetics, skincare, fragrances, and body care items), health products (including over-the-counter medications, nutritional supplements, and medical supplies and devices), sundry products (including home goods), collectible cards and trendy toys (including Pokémon cards, BE@RBRICK, and other fashionable products), and various other items (including food and alcoholic beverages). The Company currently distributes its products through directly-operated physical stores, online platforms, and to franchise stores and wholesale clients. For further details, please visit the Company’s website at .

Forward-Looking Statements

Certain statements in this press release are considered forward-looking statements, as defined by Section 21E of the Securities Exchange Act of 1934, as amended, and the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements inherently involve known and unknown risks and uncertainties and are based on current expectations and projections concerning future events and financial trends that the Company believes may impact its financial condition, operational results, business strategy, and funding requirements. Investors can identify these forward-looking statements by terms or phrases such as “may,” “will,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “potential,” “continue,” “is/are likely to,” or other similar expressions. The Company undertakes no obligation to revise forward-looking statements to reflect subsequent events, circumstances, or changes in its expectations, except as mandated by law. While the Company believes that the expectations conveyed in these forward-looking statements are reasonable, it cannot guarantee their accuracy, and the Company cautions investors that actual results may differ materially from those anticipated. Investors are encouraged to review other factors that could affect its future results in the Company’s filings with the U.S. Securities and Exchange Commission.

For more information, please contact:

Tokyo Lifestyle Co., Ltd.
Investor Relations Department
Email: 

Ascent Investor Relations LLC
Tina Xiao
President
Phone: 1-646-932-7242
Email: