EngageLab Stands Out at E-Commerce Expo Asia 2025, Pioneering Omnichannel and AI-Powered Customer Engagement

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SINGAPORE, Oct. 15, 2025 — EngageLab, a global frontrunner in omnichannel customer engagement, made a significant impression at E-Commerce Expo Asia 2025, part of Singapore Tech Week. EngageLab’s exhibition stand became a central point of interest for e-commerce innovators and industry leaders keen to explore the future trajectory of customer engagement technology.

Throughout the duration of the event, the EngageLab team showcased how its robust platform empowers businesses to connect effortlessly with customers across the globe through channels such as AppPush, WebPush, Email, SMS, WhatsApp, OTP, and more. Attendees witnessed firsthand how EngageLab’s offerings contribute to higher conversion rates, improved customer retention, and more intelligent, data-driven marketing strategies for e-commerce brands.

Omnichannel & Marketing Automation: Accelerating E-Commerce Growth

EngageLab’s primary strength lies in its potent Omnichannel and Marketing Automation platform, specifically engineered for the dynamic environment of e-commerce. By integrating AppPush, WebPush, Email, SMS, WhatsApp, and additional channels, EngageLab enables brands to craft seamless, tailored customer journeys across every possible touchpoint. With AI-driven segmentation, automated triggers, and real-time analytics, e-commerce enterprises can achieve the following:

  • Efficiently acquire new customers using precisely targeted and consistent messaging.
  • Boost conversion rates through personalized offers and timely reminders.
  • Enhance customer retention via automated re-engagement and loyalty campaigns.
  • Ensure compliance with robust data security protocols.

EngageLab supports e-commerce brands in reducing manual tasks, increasing return on investment, and delivering exceptional customer experiences at scale.

A particular highlight of the expo was the keynote address delivered by Jerry Yin, Group Vice President of GPTBots & EngageLab. Jerry’s presentation, titled “Smart E-Commerce: Unlocking Global Success with AI Agents and Omnichannel Messaging,” strongly emphasized the power of genuinely omnichannel engagement. He demonstrated how e-commerce businesses can overcome market fragmentation by consolidating customer interactions across diverse channels—ensuring that every message is delivered at the right moment, with relevant content, and in a personalized manner, regardless of the customer’s location.

EngageLab

AI Agents in the Spotlight: GPTBots Drives Next-Gen E-Commerce Innovation

As another flagship offering under Aurora Mobile, GPTBots delivers comprehensive enterprise AI agent solutions. At the expo, GPTBots attracted considerable interest from e-commerce innovators and decision-makers due to its transformative potential for enhancing operational efficiency and customer support. Numerous e-commerce brands expressed keen interest in integrating AI-powered customer support into their digital storefronts. Attendees were particularly impressed by the broad applicability of GPTBots AI Agents, which are already being deployed across a range of crucial e-commerce scenarios, including:

  • 24/7 AI Customer Support: Providing instant resolutions to customer inquiries, streamlining returns and exchange processes, and offering multilingual assistance, thereby significantly improving satisfaction and decreasing response times.
  • Intelligent Product Recommendations: Utilizing customer data and browsing patterns to provide personalized product suggestions that contribute to higher conversion rates and increased average order value.
  • Order Tracking & Notifications: Proactively informing customers about order status, shipping updates, and delivery details, which reduces the need for manual intervention and enhances transparency.

These discussions at E-Commerce Expo Asia 2025 underscored the increasing demand for intelligent, scalable AI solutions within the e-commerce sector. As a trusted collaborator for leading enterprises globally, EngageLab, in conjunction with GPTBots, remains dedicated to continuous innovation, empowering businesses to achieve operational excellence, sustainable expansion, and superior customer outcomes.

About EngageLab
is a world-leading AI-powered omnichannel customer engagement solution provider, uniting technology and versatility to offer seamless customer interactions and marketing automation across every channel, including Email, AppPush, WebPush, OTP, SMS and WhatsApp Business. It empowers businesses to build lasting relationships and achieve higher conversions and retention. With a strong focus on innovation and performance, EngageLab supports businesses in over 220 countries and regions, delivering more than 1 million messages every second across various channels.

About GPTBots
is an enterprise AI agent platform that empowers businesses to build, manage, and deploy sophisticated AI agents without coding expertise. By integrating Large Language Models (LLMs), Retrieval-Augmented Generation (RAG) technology, and an extensive plugin ecosystem, GPTBots helps companies automate complex workflows and enhance customer engagement across multiple channels.

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