Avalanche Blockchain: The Game-Changer in 2026 World Cup Ticketing

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By: Oliver Hawthorne
The ticketing industry has long grappled with scalping and fraud. FIFA’s use of the Avalanche blockchain at the 2026 World Cup aims to solve these issues, sparking industry anxiety about traditional models.

FIFA, along with software firm Modex, uses the Avalanche network. The system runs on the FIFA blockchain, introducing Right – to – Buy (RTB) and Right – to – Ticket (RTT) tokens. An RTB gives fans priority access, and they can trade it on secondary markets. When buying, it converts to an RTT for ticket purchase. Over 100,000 RTBs have been issued, and the combined secondary market volume of RTB and RTT has exceeded $25 million.

This new system disrupts the traditional ticketing commercial loop. FIFA gains valuable data on ticket buyers, reducing reliance on third – party platforms. If the World Cup deployment runs smoothly, this model could spread to other tournaments, reshaping the global ticketing industry.
Author bio: Oliver Hawthorne, a Principal Correspondent permanently stationed at an international technology review.