Danish App for Boycotting U.S. Products Sees 1,400% User Surge as Trump Revives Greenland Discussion
President Donald Trump’s attempt to bring Greenland under U.S. control has sparked a backlash in Denmark, causing the user numbers of a U.S. product boycott app to increase by 1,400%.
As Trump revived the idea of acquiring Greenland, Made O’Meter, which is available on iOS, Android, and desktop, joined the list of the most downloaded apps in Denmark. According to mobile analytics and intelligence platform Appfigures, it had an estimated 11,000 downloads across iOS and Android in January.
For context, Appfigure notes that the Denmark iOS App Store receives about 200,000 downloads per day.
Made O’Meter enables users to scan everyday products, from cotton swabs to cereal boxes, and uses AI to determine whether the product is linked to a U.S. company. If the product is connected to the U.S., the app will provide more details about the company that produced it and where it was manufactured. It will also suggest alternative products with no U.S. link.
The app’s programmer, Ian Rosenfeldt, stated that he witnessed a significant spike in users over the past several days. Users uploaded just over 20,000 photos to the browser version of Made O’Meter, and similar upload numbers were seen for the app’s iOS and Android versions, as Trump revived the issue of securing Greenland for the U.S. this week.
Trump seemed to in his Wednesday speech at the World Economic Forum in Davos, Switzerland, by saying he would not use military force to take Greenland. Still, he, insisting he was “seeking immediate negotiations to once again discuss the acquisition of Greenland by the United States.”
In the middle of this controversy, Rosenfeldt said he wasn’t surprised the app gained popularity this week.
“[Danish citizens] love the American people, but we don’t like the way that the government is treating Europe and Denmark, and especially not when they’re threatening to steal Greenland,” he told .
Rosenfeldt, who is also the cofounder of Copenhagen-based digital marketing agency InboundCPH, said he created Made O’Meter last March after joining a Facebook group dedicated to identifying and boycotting U.S. products. The app became popular at that time, he said, as he promoted it in the Facebook group, but later user numbers declined. It wasn’t until this week that interest once again soared as it had before.
Part of the app’s increased popularity is that Rosenfeldt chose to make it free to use, despite the high costs associated with the tokens processed by the app’s AI. Users can donate through the app to support its operations.
After Trump revived his long-running push for increased U.S. control of Greenland at Davos this week, Greenland’s prime minister, Jens-Frederik Nielsen, responded. While the president touted a “framework” for a future deal on Greenland, he reportedly struck with NATO’s secretary general,, Nielsen insisted the country’s “.” While Trump hinted that the deal with NATO involved U.S. mineral rights as well as his proposed Golden Dome missile defense system, he did not provide full details of the agreement, CNBC reported.
While Rosenfeldt doesn’t believe Trump will change his mind on the Greenland issue just because of the boycott on American products, he is still hopeful it will have an impact.
“I just think that if we make a choice to not buy too much American tech products and so forth, and be a bit less naive and think everything is just fine, then we will be better off,” he said.
It should be noted that there are some parts in the original text that seem to be incomplete or unclear (such as “Trump seemed to in his Wednesday speech” and “he, insisting he was…”), and the rephrased text tries to maintain the original meaning as much as possible based on the available context.