TIAN RUIXIANG Holdings Ltd. Agrees to Acquire BEYOND COASTLINE HOLDINGS LIMITED

BEIJING, Nov. 05, 2025 — TIAN RUIXIANG Holdings Ltd. (Nasdaq: TIRX) (referred to as the “Company” or “TRX”) announced today that it has finalized an agreement to acquire BEYOND COASTLINE HOLDINGS LIMITED (the “Target”). Under the terms of the agreement, TRX will issue 7,200,000 Class A ordinary shares, valued at $2 per share. The acquisition is expected to conclude on or around November 5, 2025, or on a date mutually agreed upon by both parties.

The Target entity operates as a prominent new retail group in Southeast Asia, distinguished by its robust local presence and an experienced management team. Established in 2025, the company has cultivated a comprehensive operational framework encompassing brand management, e-commerce operations, expansion into physical retail, and marketing strategies driven by influencers. Its service portfolio includes comprehensive brand distribution, importation and logistics for cosmetics, online-to-offline retail solutions, and social commerce. The core e-commerce team members possess more than 15 years of expertise in cross-border e-commerce, with some holding shares in SHEIN and others having experience from Miniso’s overseas promotion and product divisions. The supply chain team is composed of seasoned R&D executives and quality assurance managers previously with Fortune 500 companies in the 3C sector. BEYOND COASTLINE maintains strong collaborations with over 10 Key Opinion Leaders (KOLs) boasting tens of millions of followers, more than 20 KOLs with millions of followers, and over 200 Key Opinion Consumers (KOCs). Gross Merchandise Volume (GMV) is projected to reach 150 million RMB by the end of 2025.

Mr. Baohai Xu, Director, Chairman, and CEO of TRX, commented, “We are pleased to formally welcome BEYOND COASTLINE HOLDINGS LIMITED into the TRX family. This strategic expansion into Indonesia and the wider Southeast Asian market represents a significant milestone in TRX’s global growth strategy. With its youthful and digitally connected population, Southeast Asia is recognized as one of the world’s fastest-growing consumer economies. This acquisition not only boosts our engagement with the Southeast Asian consumer market but also creates substantial synergies with our foundational insurance business. By integrating the Target’s consumer ecosystem with TRX’s digital insurance service infrastructure, we aim to broaden our customer reach, deepen interaction with C-end users, and establish new cross-industry service touchpoints. This transaction is a critical step in TRX’s internationalization efforts, enabling us to support the global expansion of Chinese brands while simultaneously enhancing our own competitive standing on the international stage.”

About TIAN RUIXIANG Holdings Ltd
Headquartered in Beijing, China, TIAN RUIXIANG Holdings Ltd operates as an insurance broker in China through its variable interest entity based in the country. The company offers a broad spectrum of insurance products, divided into two main categories: (1) property and casualty insurance, which includes commercial property, liability, accidental, and automobile insurance; and (2) other insurance types such as health, life, and various miscellaneous insurance products.

About BEYOND COASTLINE HOLDINGS LIMITED
Established in 2025, BEYOND COASTLINE HOLDINGS LIMITED is a rapidly expanding new retail group in Southeast Asia. The company specializes in brand operations, cosmetics import, and integrated e-commerce solutions. It manages a robust supply chain and a comprehensive omnichannel sales network, connecting international brands with local consumers. Demonstrating strong capabilities in logistics, brand marketing, and social commerce, it manages both online and offline retail channels across the region.

Forward-Looking Statements
This announcement contains certain forward-looking statements concerning future plans, objectives, expectations, and intentions, which involve inherent known and unknown risks and uncertainties. Such statements are identified by words like “may,” “will,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “continue,” or similar expressions. These forward-looking statements are founded on current expectations and assumptions and do not guarantee future performance; actual outcomes may vary materially. TIAN RUIXIANG Holdings Ltd. disclaims any obligation to update these statements in light of subsequent events or changing circumstances, except as mandated by law.

For investor and media inquiries, please contact:
TIAN RUIXIANG Holdings Ltd
Investor Relations Department
Email: ir@tianrx.com