Strategy (MSTR) Stock Gains 2% as Saylor Plans $44B Bitcoin War Chest

TLDR

• Strategy has unveiled $44.1 billion in fresh at-the-market (ATM) capital-raising initiatives aimed at acquiring additional Bitcoin
• The initiative encompasses $21 billion in MSTR stock sales, $21 billion in STRC preferred stock, and $2.1 billion in STRK preferred stock
• Following the announcement, MSTR stock rose by over 2%, trading within the $138–$140 range
• Last week, Strategy purchased 1,031 BTC for $76.6 million, increasing its total Bitcoin holdings to 762,099 BTC
• During the first three months of 2026, the company has added nearly 90,000 BTC to its treasury

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(SeaPRwire) –   Strategy has revealed a combined $44.1 billion capital-raising plan to continue purchasing Bitcoin, causing its stock to rise by more than 2% on Monday.

Strategy announces new $21 Billion $STRC ATM Program and new $21 Billion $MSTR ATM Program. https://t.co/65BB3FCup9

— Michael Saylor (@saylor) March 23, 2026

Details of the plan were disclosed in an 8-K filing with the SEC. It encompasses three distinct at-the-market programs spanning Strategy’s common stock and two preferred stock offerings.

The largest components are a $21 billion ATM program for MSTR common stock and another $21 billion for its STRC perpetual preferred stock. An additional $2.1 billion is allocated to its STRK preferred stock.

Strategy Inc, MSTR

Strategy did not specify a timeline for the issuances, stating only that sales might occur “from time to time.”

According to TradingView data, MSTR stock hit a high of $140 during Monday’s trading session before retreating to approximately $138. Bitcoin also saw an uptick on the day, surpassing $70,000.

Leaning on Preferred Stock

Strategy has been moving toward using preferred stock to finance Bitcoin purchases, alleviating pressure on its MSTR common stock. The preferred stock offerings provide monthly dividends to investors while enabling the company to expand its BTC holdings.

Two weeks prior, Strategy sold 11.8 million STRC shares and 2.8 million MSTR shares to finance a $1.57 billion Bitcoin acquisition — its largest purchase of the year.

For last week’s purchase, the company utilized only MSTR stock. It sold 509,111 shares and generated $76.5 million in net proceeds to acquire 1,031 BTC at an average price of $74,326 per Bitcoin.

Under the previous $21 billion MSTR ATM program, Strategy had already recorded $15.9 billion in stock sales. It has also sold $20 billion in STRK and $4.2 billion in STRC under earlier programs.

A Growing Bitcoin Treasury

Strategy currently holds 762,099 BTC, acquired at an average price of $75,694 per Bitcoin, with a total cost of $57.69 billion.

Since the beginning of 2026, the company has added nearly 90,000 BTC to its treasury. This month’s purchases include 17,994 BTC on March 9 and 22,337 BTC on March 16, amounting to approximately $2.9 billion.

Bitcoin is currently down by over 44% from its all-time high of $126,000, achieved in October 2025. At that time, Strategy’s BTC portfolio reached a peak value of $78 billion.

Based on DropsTab data, the company is currently facing an unrealized loss of around $3.4 billion at current prices.

Strategy’s weekly Bitcoin purchasing streak has persisted since the end of last year.