SALI Demonstrates Global Ambition with Times Square Billboard Campaign, Marking a New Milestone in Its Journey to a Global Power Tool Accessories Empire

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NEW YORK, Dec. 11, 2025 — Today, SALI, a leading Chinese power tool accessories brand, debuted prominently on Nasdaq’s iconic Times Square billboard. Under the theme “The Consistent Choice of Millions in Europe and America”, the brand highlighted its goal to transition from an e-commerce leader to a global professional market frontrunner.

SALI Tools Make an Appearance on New York's Times Square

SALI Tools Make an Appearance on New York’s Times Square

1. Data-Backed Global Reach

  • Over 160 countries and regions served via 45 national distributors.
  • Amazon US/Europe sites: Annual sales exceed 300,000 units.
  • More than 500,000 cumulative users on Amazon’s US and European platforms.
  • 15% year-over-year growth in Belt & Road Initiative markets.

2. Localized Strategies to Overcome Market Challenges

  • DIY-focused kits tailored for North American hobbyists
  • Regional warehouses developed with local logistics partners to cut end-user costs

Craftsmen Working with SALI Tools

Craftsmen Working with SALI Tools

3. The Future: From “Tool Supplier” to “Solution Provider”
“We’re moving beyond individual product offerings,” says SALI’s CEO. “Our new scenario-driven systems – such as the upcoming ‘Safty Green Tools Alliance’ with global partners – will reshape sustainable industry standards.”

This Times Square launch signifies SALI’s shift from a “hidden champion” to a “globally recognized household brand.”

SALITools Global Strategic Layout

SALITools Global Strategic Layout

ABOUT SALI:

“SALI” is a tool brand owned by Zhejiang Sali Abrasive Technology Co., Ltd., offering an extensive range of products including power tool accessories, power tools, hand tools, and pneumatic tools. Since its founding in 2010, SALI has secured trademark rights in over 190 countries and regions worldwide. Dedicated to delivering high-quality, safe, and reliable tool consumables, SALI serves professional users across industries like metalworking, woodworking, stone processing, construction and decoration, landscaping, and automotive maintenance and repair.
To date, SALI products are available in over 160 countries and regions, with more than 45 national agents.

Photos accompanying this announcement are available at

CONTACT: Contact:
Zhejiang Sali Abrasive Technology Co., Ltd
Lightman Yu
76818186@qq.com
https://www.sali-group.com