Nanjing Niushou Mountain Launches International Naming Initiative for Its ‘Ten Scenic Wonders’
NANJING, China, Sept. 22, 2025 — The Nanjing Niushou Mountain Cultural Tourism Area today inaugurated a Global Naming Campaign for its Ten Sceneries, inviting internet users worldwide to submit names for the region’s top ten landscapes. Driven by a contemporary vision, the initiative seeks to rediscover this renowned Nanjing mountain, celebrated for its natural splendor and profound historical significance, positioning it as a fresh perspective for the international community to engage with Nanjing.
VR Virtual Tour around Niushou Mountain :
Positioned on the north-south axis of Nanjing, a vital city in the Yangtze River Delta, Niushou Mountain (literally “Ox Head Mountain”) earns its name from two peaks that resemble ox horns. Historically known as “Spring Niushou” and encompassing three of the “Forty-Eight Sceneries of Ancient Jinling,” the mountain preserves ancient relics such as the Southern Tang Dynasty Tombs and the Hongjue Temple Pagoda. In 2015, following ecological restoration and cultural revitalization, the site transformed from a disused quarry into a cultural landmark that harmonizes tradition and modernity. Iconic structures like the Buddha’s Summit Palace and Twin Pagodas have become popular visitor destinations, with CNN designating it as one of “China’s New Landmarks.”
Naming Requirements
1. Focus on the scenic characteristics, presented as four-character phrases or antithetical structures, aiming for a balance between cultural heritage and broad appeal.
2. Draw inspiration from Zen philosophy, classical texts, natural attributes, etc. (e.g., reviving historical names, adapting poetry, or incorporating Zen principles).
3. Submissions must include a proposed name** and a supporting rationale (not exceeding 300 words).
Submission Details
Submission Deadline: Mid-October 2025
Email entries to: nssxcxxb@126.com (identical submissions will be awarded on a first-come-first-served basis)
Awards
A panel of experts in philosophy, history, and art will select:
– 10 x “Best Naming Awards” (Niushou Mountain annual adult pass + cultural creative gift package)
– 30 x “Best Creativity Awards”
– 60 x “Best Participation Awards”
This international cultural exchange invites global contributors to impart contemporary meanings to the Ten Sceneries of Niushou Mountain, thereby sharing the narratives of this sacred Jinling site with the wider world.
Source: Nanjing Niushou Mountain Cultural Tourism Area
CONTACT: Contact for media only: Contact person: Ms. Ling, Tel: 86-10-63074558