Lululemon (LULU) Stock Falls as 2026 Guidance Disappoints Despite Strong Q4 Earnings
TLDRs;
- Lululemon’s share price falls after its 2026 guidance misses analyst forecasts, even as the company delivered strong fourth-quarter results.
- The ongoing search for a new CEO and a board proxy fight are weighing on investor confidence as the company faces growing competitive pressure.
- Falling U.S. revenue and tariff headwinds are eroding the company’s profitability and gross margins.
- Growth in international sales offers a bright spot for Lululemon, but significant challenges in the U.S. market remain unaddressed.
(SeaPRwire) – Lululemon (NASDAQ: LULU) reported fourth-quarter results that outperformed Wall Street expectations, but the positive update failed to lift investor sentiment. The company posted $3.64 billion in revenue, a 1% rise from the previous year, along with diluted earnings per share (EPS) of $5.01. Comparable sales climbed 3%, indicating modest growth across the company’s operations.
Even with these gains, North American revenue dropped 4%, offset by a 17% surge in international sales. These results highlight the company’s uneven performance across different regions, as executives work to stabilize its core U.S. business. Analysts had predicted $3.62 billion in revenue and an EPS of $4.98, so Lululemon did beat consensus estimates, but the outperformance was not enough to ease concerns about its long-term trajectory.
Soft 2026 Guidance Triggers Stock Drop
The company’s fiscal 2026 guidance came in below analyst projections. Lululemon expects revenue to range from $11.35 billion to $11.50 billion and EPS to fall between $12.10 and $12.30, missing consensus forecasts for $11.51 billion in revenue and $12.58 in EPS. For the first quarter, Lululemon forecasts revenue of $2.40 billion to $2.43 billion and EPS between $1.63 and $1.68.
Lululemon Athletica Inc. (Ticker: LULU)

The underwhelming outlook pushed shares lower in after-hours trading, reflecting investor wariness. The company faces growing competition from rivals including Nike, Alo Yoga, and Vuori, while concerns over slowing U.S. demand and reliance on product discounts have deepened market skepticism.
Leadership Updates and Board Adjustments
Adding to the company’s complex current situation, former Levi Strauss CEO Chip Bergh has joined Lululemon’s board, a move that signals the firm is looking to bring in experienced leadership during a turbulent period. Bergh is set to take over the board seat currently held by David Mussafer at the 2026 annual meeting. Board chair Marti Morfitt described Bergh as an “industry leader”, while Bergh noted the current moment for the company is “pivotal.”
In the meantime, Lululemon is continuing its search for a permanent CEO following Calvin McDonald’s departure in January, and founder Chip Wilson is moving forward with a proxy fight by nominating three director candidates. These leadership developments are being closely monitored by investors, who view board stability as critical to successfully executing the company’s turnaround strategy.
Profitability Headwinds and Long-Term Forecast
Profitability declined as gross margins dropped 550 basis points to 54.9%, with U.S. import tariffs contributing to elevated costs. End-of-year inventory stood at $1.7 billion, up 18% from the prior year, underscoring the company’s need for more efficient stock level management. Interim co-CEO Meghan Frank highlighted improving “full-price sales”, especially in North America, as a top priority for the company going forward.
While international sales are providing some support for the business, lingering weakness in U.S. demand, ongoing tariff pressures, and an unresolved board dispute amid the CEO search remain key obstacles. Executives are hopeful that new product launches and improved customer experiences will eventually drive growth, but the stock faces a challenging path in the near term. Lululemon shares have already fallen roughly 23% this year and are hovering near a six-year low, down almost 52% from 12 months prior.
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