China’s Xizang: Ali Prefecture’s cultural tourism industry achieves widespread popularity, illustrating a positive integration of culture and tourism.

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Ali Prefecture’s Bureau of Culture and Tourism

LHASA, China, Oct. 27, 2025 – On October 22, the Ali Prefecture’s Bureau of Culture and Tourism attended the 2025 Northwestern Xizang Culture and Tourism Promotion Alliance Conference in Chengdu. This event established a groundwork for transforming Ali Prefecture into a premier global travel spot and for bolstering the “Mysterious Xizang · Heavenly Ali” brand, thereby fostering the advanced growth of its cultural tourism sector.

Across the autumnal plateau, activities including the Ali Prefecture’s ethnic costume showcase, the traditional horse racing festival, and promotions for Ali Prefecture’s self-drive tour itineraries – all components of the 9th Shangshung Cultural Tourism Festival – vividly displayed the region’s cultural allure, igniting a significant wave of tourism interest.

Currently, the cultural tourism sector serves as a fresh impetus for Ali Prefecture’s economic expansion, converting what was once considered an “uninhabitable zone” into a “land of vitality,” and consistently improving the well-being and satisfaction of its inhabitants.

Source: Ali Prefecture’s Bureau of Culture and Tourism

CONTACT: Contact person: Mr. Cao, Tel: 86-10-63074558