Aave Labs Proposes to Transfer All Revenue to DAO under New Plan

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TLDR

  • Aave Labs has put forward a proposal to transfer 100% of the revenue from Aave-branded products to the Aave DAO treasury.
  • The proposal intends to formalize the role of Aave Labs as a long-term contributor under a token-centric model.
  • The Aave V4 upgrade will play a crucial role in more efficiently expanding markets and financial products.
  • The proposal involves the establishment of a foundation to manage and safeguard Aave’s intellectual property.
  • If approved, the proposal will enhance the alignment between product development and token holder incentives.

Aave Labs has introduced a new governance proposal that might reshape the future of Aave, one of the largest decentralized lending platforms in the crypto space. The proposal, named “Aave Will Win,” aims to direct 100% of the revenue from – branded products to the Aave DAO treasury. This shift aims to formalize the role of Aave Labs within the DAO while promoting long – term growth.

Aave Labs’ Proposal Seeks Full Revenue Flow to DAO Treasury

The proposal represents a pivotal moment for Aave as it aligns the protocol’s financial future with its decentralized governance. If approved, all revenue generated from Aave-branded products, including institutional tools and user interfaces, will flow into the community treasury instead of Aave Labs.

Stani Kulechov, Founder of Aave Labs, emphasized the significance of this change in a press release, saying, “This framework positions Aave to capture major growth markets and win over the next decade.”

The plan comes after ongoing discussions within the Aave community regarding control over the protocol’s intellectual property. In late 2025, debates emerged about whether Aave Labs or the should retain ownership of trademarks, domains, and social accounts. These tensions highlighted broader concerns over the power balance between a founding team and a decentralized organization.

Aave V4 Upgrade Central to Proposal’s Success

The proposal highlights the upcoming Aave V4 upgrade. It aims to make the launch of new markets and financial products simpler. V4 will increase scalability, enabling faster and more flexible expansion. It ensures security while allowing Aave to remain competitive in the growing DeFi space.

The proposal also includes creating separate markets with different risk profiles and revenue structures. This will support specialized use cases, including institutional participation. The shift in revenue distribution will help the DAO diversify income and align product development with token holders’ interests.

A key part of the proposal is the creation of a dedicated foundation to manage Aave’s brand and trademarks. Since decentralized organizations cannot directly own intellectual property, the foundation will ensure that Aave’s intellectual property is safeguarded. This new structure will be further defined in a follow – up vote, providing clarity on how the foundation will operate.

If the proposal is approved, further governance votes will be held to define how the V4 upgrade will be carried out and how the DAO will handle funding. The vision for the future emphasizes the ambition to transform Aave from a leading DeFi lending protocol into a major player in the global financial infrastructure.