vivenu Unveils On-Platform Ticket Resale Solution

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DÜSSELDORF, Germany, Sept. 22, 2025 — vivenu today revealed the introduction of its Native Resell Platform, a new capability that integrates initial and secondary ticketing directly within event organizers’ official sales portals and seating layouts. This solution allows fans to both acquire and resell tickets through one streamlined process, while enabling organizers to retain control of the resale channel.

The secondary ticketing market is projected to expand by over $9 billion by 2029, yet conversations frequently highlight disparate channels and organizers’ limited oversight. By embedding resale functionality into the primary ticketing environment, vivenu aims to offer organizers transparency and command, alongside providing fans a clear, trustworthy method to secure tickets.

Key Benefits for Organizers and Fans:

  • One platform:
    The ticket remains within your system, thereby significantly lowering the likelihood of fraud
  • Fairness and transparency:
    Flexible choices for pricing and fees
  • Resale fees:
    Reclaimed by organizers, not third-party intermediaries
  • Full visibility:
    Every transaction is tracked, and every fan is accounted for

Successful Initial Deployment at Schalke 04

The inaugural implementation at FC Schalke 04 experienced robust adoption. Within a few hours of its launch, more than 4,000 resales were completed directly via the club’s official store. According to Schalke, this integration resulted in fewer vacant seats, a reduction in fraud-related support inquiries, and an improved matchday experience.

Additional Information

vivenu’s founders Simon Hennes (CEO) and Jens Teichert (CTO) share their outlook on how incorporating resale within the primary environment enhances control and transparency in the .

About vivenu

vivenu stands as the foremost ticketing technology platform for global event organizers. Designed for adaptability, scalability, and full personalization, vivenu supports over 800 organizers in more than 40 countries — including the Grammy Awards, Stanford Athletics, HYROX, and The Special Olympics. For further details, visit , or direct press inquiries to .