Saupe Communication Revamps simple system’s Brand to Support Paid Business Model, Boosting Lead Generation
A strategic rebranding initiative coupled with digital marketing efforts has led to substantial lead generation and increased brand awareness for the B2B procurement platform.
Stuttgart, Germany , Sept. 09, 2025 — Saupe Communication, a B2B marketing agency focused on complex products and services, today announced its key role in the brand transformation of the procurement platform, simple system GmbH. This collaboration supported simple system’s transition to a paid business model, resulting in a significant increase in leads, a doubled social media presence, and an updated digital brand identity.
simple system
Simple system faced the challenge of persuading a consistent, traditional customer base to embrace a new, paid business model. This was further complicated by limited internal resources and a heavy workload, necessitating clear brand positioning and greater market visibility.
Saupe Communication tackled these challenges by concentrating on the broader perspective—implementing a comprehensive strategy rather than isolated actions. This approach blended creativity with structure, starting with a kick-off workshop to clearly define objectives for both immediate and long-term success.
“Our partnership with Saupe was truly transformative. Their strategic insights brought clarity to our complex challenges, and their creative campaigns surpassed our expectations. Notably, Saupe’s SEO expertise dramatically improved our Google visibility—from nearly invisible to consistently present. The professional development our team experienced through this collaboration has been exceptional,” stated Fabian von Kleinsorgen, Head of Growth at simple system.
The tangible results of this partnership are evident. The brand is now perceived as more modern and appealing, with considerable improvements in lead generation and customer retention. Social media visibility has doubled, and SEO efforts have transformed the brand’s online presence from invisible to consistently visible. Additionally, expertise has been successfully transferred to simple system employees, strengthening the team’s capabilities.
About Saupe Communication: An owner-managed B2B marketing agency located in Biberach and Stuttgart, Germany, specializing in brand strategies and digital marketing for complex products and services.
About simple system GmbH: A leading provider of a digital procurement platform based in Munich, simplifying the purchasing process through radical price transparency and efficiency.
About Saupe Communication
Saupe Communication is a leading marketing, branding, and design agency. For many years, the company has been helping clients build strong brands and develop innovative communication solutions.
Press inquiries
Saupe Communication
Peter Schäfer
info@schaefer-digital.de
